Sometimes all it takes is a little encouragement to put dreams into fruition. That’s exactly what happened to Shannon March, owner of Get Nailed JA, a nail boutique in the heart of Kingston where some of the most intricate and detailed designs are created. “Two of my friends encouraged me to start doing nails since they knew it was something I’ve been passionate about,” says March. Although initially nervous, she purchased her first six gel polishes and chrome powders and started practicing on her mom. “I got referred to one person and started posting pictures on my social media, and it just took off from there!” she said.
We spoke to Shannon to see how she marks her place in a world of competitive yet fierce nail designs.
BASHY: What’s the hardest part about owning a business in Jamaica?
Shannon March: I think for me, the hardest part about owning a business overall, is being disciplined enough to transition from “hobby” to “business.” In Jamaica, everyone knows everyone, or there’s a mutual [person] or there’s some sort of link between you and the client, most of the time; I think that is a huge benefit but also a bit of a downfall because it doesn’t fully prepare you in the event that you end up working in a larger country, because the “link” isn’t always there.
Where do you go to look for nail trends to implement for your customers?
Oh man, I’m always browsing. Literally everywhere I turn. From the internet to stopping people in passing [and] ask[ing] to look at their nails. I keep in touch with friends who are nail techs too and that’s sometimes all we sit down and talk about. I love looking around for new nail inspo. I’ll be in my studio at odd hours like 3 a.m. just trying new things, losing track of time.
What’s your all time favourite nail trend that you’d like to bring back?
I can’t think of anything that is actually “out of style.” I think a lot of the styles I do on my clients are mostly based on their mood at the time, the season, or an occasion, no matter the era it’s from.
If you could design nails for any fashion or music icon, who would they be and why?
This is what I want to do in life so this question excites me lol. I’d love a mani done by me to be featured in a high fashion magazine. I. Would. Die. It would also be really wicked to get the chance to do Rihanna’s Nails, or Janelle Monáe’s nails; they seem to do a lot of stuff that are my kind of style. I always look at a celebrities nails in their videos or performances or on the red carpet and think, “Man I could have easily done that mani.”
If you weren’t doing nails, what would you want to be doing instead?
I think I’d be working in the field I’m getting my bachelors degree in, which is Environmental Science. The environment is another thing I’m extremely passionate about, but after having studied it for six years, I’d like to take a break and do something that doesn’t necessarily feel like work.
Cover image source.